SMS Marketing is…
(Short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. Usually, in order to receive text message specials, new product updates or more information customers are generally required to opt into an automated marketing response system by texting an initial short-code.
More specifically, short-codes or short numbers, are short numeric sequences, vastly shorter than standard telephone numbers. These are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators.
The personal, direct approach and the mobile devices constant proximity to the user make it an ideal choice for mass instant engagement for marketers. Text message campaigns can be as simple as a coupon being pushed out to current and past customers. In some cases, complicated ongoing interaction between a customer and advertiser. An example would be A2P messaging from an application frequently to active users. The most common text messaging types are SMS and MMS. SMS being your standard 160 character message. MMS being more media based taking on forms of video, images and audio. You can read more on the differences and values of both in SMS Vs. MMS.
Some quick facts about SMS marketing.
The average person checks their phone 150 times per day.
95% of SMS messages are opened and read.
90% of messages are opened within 5 minutes of receiving.
With almost 4 billion smartphones connected globally, bulk SMS provides massive reach almost instantly.
We hope this helps and if you are ready to try an sms marketing campaign mention this blog post article and save 20% on your first text message marketing campaign.